- White papers
Live Action or Animation? 3 Key Questions
There are several different types of videos. But, often…people find themselves deciding between a live action format or animation.
So, before you decide, let’s take a look at three questions you should answer first.
3 Key Questions to Answer When Determining the Length of Your Video
It’s no secret. Attention spans are getting shorter and shorter. So, if you’re trying to connect with your audience through video…what’s the best length to use? Let’s review a set of three questions you can ask to help provide some answers around the proper length for your next video.
Using Video Before, During or After Your Event
Events are a very important part of marketing….but the price tag can be high. So when you include in-person events as part of your strategy, it’s important to get the most out of these interactions with customers. Video is a great way to connect with audiences before, during and after an event. Let’s take a look at some ways you can use video effectively in these situations.
4 Key Elements that Set the Tone for Your Video
Tone is very important when communicating with an audience. And…people often think about tone of voice for written formats such as emails, online ads, website copy or print collateral. But tone is very important with video content as well. So, let’s take a look at four elements that help set the tone of your video.
How to Develop Videos
for Your Customer Journey
Let’s face it, the journey that buyers go through these days is pretty complex. At the top of the funnel, buyers develop an awareness of a solution. In the middle of the funnel, buyers ask questions, search for information and uncover alternatives. And, towards the bottom of the funnel, we see audiences evaluate alternatives before moving forward with a product or service.
5 Components to a Video Marketing Strategy
Video is a key part of a marketing strategy. We see new statistics every single day.
But, with all of the different outlets available…it can be difficult to connect with your audience and get the most out of your videos. You need a roadmap for success.
So, let’s take a look at the 5 most important parts to a successful video marketing strategy.
3 Main Areas of Budgeting for a Video Project
Budgeting is a key component to any project. A budget really serves two purposes. First of all, it establishes the investment or approved funding for a project. And, secondly, it provides a baseline for project managers to use when controlling costs. With video production, there are three main areas of a project budget.
Where To Find Inspiration For Your Company’s Brand Anthem Video
A brand anthem video is a fantastic way to encapsulate the experience of your corporate brand in a slick, smooth, well-produced piece of video content that’s a pleasure to watch, and perfectly sums up what makes your company and its brand exciting, powerful, and different from the competition.
The Most Useful Resources For Creating Internal Videos For Your Business
Creating internal videos to communicate with your company is a fantastic way to boost engagement with your workers, promote knowledge of the progression of business, build morale, and help onboard new workers quickly and easily.
But the creation of internal videos can be difficult at first, especially if you don’t have a dedicated video team, but are attempting to implement one. There is a lot to learn, and a lot of resources are required….
4 Ways to Repurpose Your Video
One of the best ways you can extend the reach and overall shelf-life of your content is by repurposing your videos.
The Ultimate B2B Video Buyer’s Guide
Increasingly, organizations are turning to video in order to engage with their audience. However, it takes a variety of skillsets to develop professional video content that moves the needle.
The Ultimate Video Creative Brief
If you’re looking to get started with video, it helps to have a solid foundation. This template provides all of the key questions required to get your video off to the right start.
The Top 5 Things To Consider When Writing Your First Video Script
Whether you’re writing a script for a corporate video or putting together some executive interviews, it’s can be a huge challenge to put together your first video script – but we’ve got five tips that can help you as you write and film your first video.
4 Things You Must Include within a Video Creative Brief
Creative Briefs are a common tool for documenting requirements. So, what should be included with a Video Creative Brief?
4 considerations when choosing between live action and animation
It can be tough deciding between the right approach for your video – animation is fun and lively while live-action can really bring a real-world or human element.
How to get the most out of executive video interviews
Executive video interviews can be challenging, even for experienced video producers. But they don’t have to be. A few simple guidelines and tips can help make this experience a breeze.
5 Steps to Defining an Approach for Your Video
In some cases, a great idea for a video just pops into your head. But most of the time, it takes work to develop an idea.
Why You Should Use Video
in Your B2B Sales Cycle
According to the research done by CEB on the Challenger Selling Method, “Tailoring” messaging is one of the three pillars for selling business-to-business in the 21st century.
Excited to Get Started? So Are We.
If you're thinking about starting a video campaign or
have questions about the process, we're here to help.