• Strategy

    What do you do with prospects who aren’t ready to buy right now? Well, you need to nurture these decision-makers along the way until they are ready for your solution. With Motion Marketer™, we extend our video advertising solution with a broader video marketing strategy. Here’s a breakdown of what you can expect from our Account Managers when launching video marketing services:

    • Strategic Plan Development and Refinement
    • Documentation of Customer Journey and Persona Mapping
    • Ongoing Analysis of Advertising Metrics
    • Ongoing Testing of Advertising Copy and Creative Assets
    • Delivery of Bi-weekly Status Reports
  • Marketing Assets

    Motion Marketer™ includes all of the required elements needed to reach your decision-makers along their journey. We not only develop video ads to build awareness, but we develop the required components needed for a nurture campaign. Motion Marketer™ is a complete turn-key system, including the following major assets:

    • Multiple :15 or :30 video ads for distribution on social channels such as Facebook, LinkedIn, Youtube and more
    • 1-2 minute landing page videos designed to increase conversions
    • Multiple landing page designs with development and hosting
    • Integration of data from lead-capture forms within your CRM or other method of tracking (marketing automation system, email, internal database, etc.)
  • Distribution

    Without distribution, you just have a video. Motion Marketer™ handles all aspects of a video marketing plan for B2B marketers. In order to generate leads and nurture prospects, we setup and manage campaigns within all of the major advertising networks relevant to B2B audiences. By working with our team, you can remain hands-off with the technical aspects of video marketing campaigns and let us do the heavy lifting. Here are a few key elements provided with video distribution:

    • Distribution on major networks such as Facebook, LinkedIn, Google and many more
    • Usage of both native advertising or display formats – depending upon your lead generation goals
    • Retargeting based on customer journey stages
    • Setup of video marketing campaigns within your organization’s accounts
    • Alignment with Marketing Automation Systems
  • Reporting & Analytics

    Developing accurate reports and capturing the right data are some of the biggest challenges B2B marketers face when reaching prospects across different platforms. In order to ensure accurate reporting, we have developed a customized system called Motion Track™ that aggregates data from all platforms and presents in a single view.  Here is a snapshot of what you can expect when implementing video marketing programs in our system:

    • Normalized view of impressions, clicks, conversions and advertising spend within each network and across your entire campaign
    • Comparative reports analyzing the effectiveness of different ads on the separate networks

Excited to Get Started? So Are We.

If you're thinking about starting a video campaign or
have questions about the process, we're here to help.