Events are a very important part of marketing….but the price tag can be high. So when you include in-person events as part of your strategy, it’s important to get the most out of these interactions with customers. Video is a great way to connect with audiences before, during and after an event. Let’s take a look at some ways you can use video effectively in these situations.

Before An Event

Video can be used even before your event takes place. Use video content within marketing campaigns and promote the event. Teaser videos, speaker introductions, and testimonials are all great tools for creating buzz prior to an event.

During An Event

One of the benefits of an event is the captive audience. Video can be really important for connecting with attendees and generating a positive experience. A keynote or kickoff video can set the tone for the event. Speaker introductions can build excitement around industry experts. And, sponsorship videos can highlight those supporting the event.

After An Event

After an event is over, it’s still important to engage your audience. Video can be effective for nurturing attendees and maintaining consistent communications. In order to keep in touch with attendees, provide a wrap-up video, include full-length videos of key sessions and even distribute interviews captured during the event.

Ultimately, it’s important to get the most out of events and video is a really effective tool for reaching audiences. So, before your next event comes around, think about how video can be used along the way.

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