Creating internal videos to communicate with your company is a fantastic way to boost engagement with your workers, promote knowledge of the progression of business, build morale, and help onboard new workers quickly and easily.
But the creation of internal videos can be difficult at first, especially if you don’t have a dedicated video team, but are attempting to implement one. There is a lot to learn, and a lot of resources are required.
So let’s take a look at some of the most useful resources available to help you create great internal videos for your business – though these don’t guarantee success, they can help make the whole process run a lot more smoothly.
Online Script Writing Tools
Every great video starts with a script. Whether it’s a “talking head” interview, a video with a voiceover, or even an animated video, a good script is imperative to the success of an internal video.
However, many writers still try to write these scripts in standard office applications like Microsoft Word. While Word does offer some templates that can be helpful, it’s still quite lacking compared to purpose-built screenwriting programs. And while in the past, these programs would cost you a pretty penny, there are now many available online – free of charge.
These include industry leading options like WriterDuet and Celtx. While advanced options will cost you, the basic version of both of these programs is totally free of charge, so they’re perfect if you’re just starting out with internal video.
B-Roll of Your Corporate Building and Employees
If you plan on doing a lot of internal videos, you should work on creating a large “B-Roll” depository of video consisting of your corporate campus, signage, workers, and offices.
“B-Roll” is simply a term for video footage that is relevant to a subject material, and can be intercut with other footage for great visual effects – for example, when interviewing an executive about a recent corporate success, you could cut to footage of smiling workers or a presentation about how well the company is doing.
A large amount of useful, well-categorized B-roll can have a huge effect on the production of your internal videos – rather than relying on stock footage, your videos will be personalized and branded by your company. Seeing co-workers, recognizable offices, and other familiar corporate branded material will help your workers feel more connected to the company – and to the video itself.
Stock Video Websites
Sometimes you just don’t have enough footage of your company to express everything that you need to in an internal video – maybe you need some footage of machines operating, or of nature – or any other footage that can help you lend visual interest and style to your internal videos.
Luckily, quite a few stock video websites are around to help – and many of them offer select pieces of footage free of charge. These include Pexels Videos, Videvo, and Videezy. While the selections are somewhat limited, quite a few great, high-definition pieces of footage can be found totally free of charge on these websites, and there are always paid alternatives if you can’t find what you need for free.
Free Music Libraries
Music shouldn’t be overlooked when you create internal videos. Though the effect that music has is subtle, its absence can often be felt in an otherwise high-quality, well-produced video.
A subtle soundtrack can really boost engagement with a video, and set the right tone – a calming piano track can help decrease a new worker’s stress in an onboarding video, or a soothing, tropical track can pair with a video about corporate environmental impacts to create the right tone and atmosphere for the information contained within.
There are plentiful resources out there for free and public domain music, such as FreePlayMusic, and Free Music Public Domain and others.
These resources should be very helpful when creating internal video communications.
The era of corporate video simply being “talking-head” interviews with executives is over – workers expect high production values, interesting subject material, and visually, aurally exciting content. Providing them with great internal video is sure to boost morale, increase engagement with the company, and foster a better corporate atmosphere.
So what are you waiting for? Check out the resources above, and change the way you do internal videos today.
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