Video is a key part of a marketing strategy. We see new statistics every single day.
But, with all of the different outlets available...it can be difficult to connect with your audience and get the most out of your videos. You need a roadmap for success.
So, let’s take a look at the 5 most important parts to a successful video marketing strategy.
1. Define Your Objectives
First, you have to define your objectives. It’s important to think about why you’re creating video content. Do you need to increase website engagement? Do you need more compelling content within a nurture campaign? Do you need to explain complex products or services?
Whatever your business goal is...make sure you get clarity up front. Your strategy depends on it.
2. Identify Your Audience
Next, identify your audience. Do you need to reach a broad audience? Or, are you focusing on a specific segment or vertical? What about the demographics? And, where is your audience along the customer journey? The audience’s mindset is important to defining your video marketing strategy.
3. Define Key Messages
Your key messages are also important. When you think about the topics or ideas that must be shared in your video content...try to narrow in on one or two things per video. Attention spans are getting shorter. So...get your ideas across quickly.
4. Outline Your Distribution
It’s very important to think through your distribution strategy...before you shoot, edit or develop any motion graphics. Why? Well, you need to think about how and where the viewer will be watching the video.
Will videos be on your website? Featured within ad campaigns? Will the videos serve as a feature on a landing page? Will videos have to be cutdown for social distribution?
All of these factors should be weighed as part of your initial strategy.
5. Confirm Success Factors
You can’t really determine if a strategy works if you don’t find a way to measure success. When developing your success factors, revisit the goals for your marketing strategy and determine ways to evaluate the performance of your video content.
Maybe you’re targeting views. Perhaps you’re looking to keep people on your website longer. Maybe you want to increase conversions within an email campaign.
Whatever the case may be, define the goals up front, make sure you have a way to collect data and evaluate along the way.
Excited to Get Started? So Are We.
If you're thinking about starting a video campaign or
have questions about the process, we're here to help.